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"Love" (registered as "Young In Love" and also known as "Young and In Love") is the lead single and opening track from Lana Del Rey's fifth studio album and fourth major-label studio album, Lust for Life. It was co-written and produced by Del Rey, Rick Nowels, Emile Haynie and Benny Blanco, with additional production by Kieron Menzies. On February 18, 2017, it was officially released worldwide.
Background and writing
"Love" was registered under the title "Young In Love" during early January 2017. When Del Rey was asked about the song by a fan on January 28, 2017, she responded by saying, "You're gonna love it. I'm really excited". It serves as the first and lead single from Lust for Life.
On February 16, 2017, a five second snippet of the chorus of the song was leaked online. The next day, promotional posters advertising the music video for "Love", directed by Rich Lee, were found across Los Angeles. The video edit of the song leaked in its entirety the same day before any official announcement from Del Rey or her team. On February 18, the official version of the single was rush released worldwide on all music services. Later that day she uploaded the official audio on her personal YouTube channel. Two days later, the official music video for the song was released on Del Rey's Vevo channel.
During March of 2017, three snippets of demo stems from "Love" leaked online via an Instagram account. On March 28, 2017, a Snapchat filter for the song became available worldwide to promote the song.
In an interview with Courtney Love for Dazed magazine, Del Rey talked about writing the song and said: "I’m glad it’s the first thing out. It doesn’t sound that retro, but I was listening to a lot of Shangri-Las and wanted to go back to a bigger, more mid-tempo, single-y sound. The last 16 months, things were kind of crazy in the US, and in London when I was there. I was just feeling like I wanted a song that made me feel a little more positive when I sang it."
"Love" is a down-tempo rock influenced ballad running at four minutes and thirty-nine seconds with an approximate tempo of 99 beats per minute in the key of B♭ major. Lyrically, it describes how the nihilistic and hedonistic activities of the younger generation can make them "feel crazy" but reconciles this with the feeling of being in love. The track features syncopated drums, electric piano, synthesized strings and soundscaping that was a signature feature of the sound on Born to Die. The track was elongated slightly for the music video, featuring eight bars of instrumental introduction rather than four and a longer outro.
Upon its release, "Love" was an extremely successful single, commercially. In less than 24 hours, it rocketed to No. 1 on the Billboard + Twitter Trending 140 chart, and became trending on Twitter. The official audio and official music video both became the most trending video on YouTube upon being posted. Also, in less than 24 hours, the song became #1 on the iTunes charts in 15 countries, and in the top 10 in 60 countries. It peaked at #2 on the Worldwide iTunes Song Chart. It impacted contemporary hit radio in the United Kingdom on February 24, 2017, and on March 28, 2017, it impacted alternative radio in the United States.
"Love" was met with a very positive reaction from many fans and critics upon release. About the song, Erica Russel of PopCrush stated "Lana returns to her shadowy, cinematic pop roots (a la 2012’s glistening Born to Die) to craft an enchanting mid-tempo ode to the hope of youth and young love." Jake Viswanath from V Magazine similarly commented that the song is "an uplifting ballad that’s more than reminiscent of the Born to Die era." Australian music source FasterLouder wrote "The song [...] is full ambient glam-pop madness and quite possibly Peak Lana Del Rey." During June, 2017, Billboard placed "Love" at number 46 on their list of the "50 Best Songs of 2017 So Far".
Del Rey performed the song live for the very first time on March 17, 2017, at the South by Southwest festival in Austin, Texas, and on May 20, 2017 she performed it a second time. On July 23, 2017, Del Rey performed an acoustic version of the song at Lollapalooza Paris in Paris, France.
- Del Rey references "the things to come" in "The Blackest Day".
- The lyric "all dressed up" is found again in "Carmen", "All Smiles" and "Flipside".
|Released||February 20, 2017|
|Location||Los Angeles, California|
|Vevo views||77+ Million views|
The official music video for "Love" was filmed in June and July 2016 and it was directed by Rich Lee. Various stills and clips taken from the video surfaced online during early February 2017, around the same time that official promotional posters for the music video were put up across Los Angeles. The music video was officially released to Del Rey's Vevo channel on February 20, 2017, after Del Rey did a quick livestream on Instagram announcing the music video. The video gained almost 4.5 million views in it's first 24 hours of being uploaded.
The video starts out as pure ’60s pastiche, with Del Rey in a white dress, with flowers in her hair — singing the song to a group of euphoric and telegenic young folks. But the video slowly reveals itself to be a sort of psychedelic vision, a moving ode to going swimming on strange planets and piloting a ’57 Chevy into the sun.
On-set photoshoot by Chuck Grant
Behind the scenes
- Album version — 4:32
- Single version — 4:39
- Radio edit — 3:52
- Music video version — 4:54
Music video version
- Love - Single
|Label: Polydor, Interscope|
Format: Digital download
Released: February 18, 2017
- Love / Lust for Life Limited LP
|Label: Polydor, Interscope|
Format: 10" vinyl
Released: September 15, 2017
Photography: Neil Krug
- Lana Del Rey — songwriting, production, vocals
- Rick Nowels — songwriting, production, keyboard, bass guitar, mellotron, vibraphone
- Emile Haynie — songwriting, production, mixing, drums, synthesizer
- Benny Blanco — songwriting, production, mixing, keyboard, drums
- Kieron Menzies — additional production, mixing, mastering, engineering
- Dean Reid — mastering, electric guitar, engineering
- Mike Bozzi — mastering
- Trevor Yasuda — engineering
- Published by Heavy Crate Publishing (ASCAP) / Universal Music Publishing / Don't Forget to Pay Me Music (GMR) / administered by Universal Music Publishing (GMR) / R-Rated Music administered by EMI April Music Inc. (Global Music Rights) / Sony / ATV Music Publishing
- Recorded at The Green Building, Los Angeles, United States / Hampstead Studios, London, United Kingdom / Electric Lady Studios, New York City, United States / Sole Studios, London, United Kingdom
- Vocals recorded at Strongroom, London, United Kingdom
- Mastered at Bernie Grundman Mastering, Los Angeles, United States
|Chart (2017)|| Peak|
|Austria (Ö3 Austria Top 40)||43|
|Belgium (Ultratip Flanders)||41|
|Belgium (Ultratip Wallonia)||9|
|Canada (Billboard Hot 100)||48|
|Canadian Digital Song Sales (Billboard)||14|
|Czech Republic (Rádio Top 100)||17|
|Czech Republic (Singles Digitál Top 100)||25|
|European Digital Song Sales (Billboard)||14|
|Finland Digital Song Sales (Billboard)||3|
|Finland Download (IFPI)||7|
|Germany (Official German Charts)||68|
|Greece Digital Song Sales (Billboard)||3|
|Hungary (Single Top 40)||4|
|New Zealand Heatseekers (RMNZ)||3|
|Norway Digital Song Sales (Billboard)||7|
|Russian Top Radio Hits (Tophit)||261|
|Scotland (Official Charts Company)||16|
|Slovakia (Singles Digitál Top 100)||13|
|Switzerland (Schweizer Hitparade)||27|
|UK Singles (Official Charts Company)||41|
|US (Billboard Hot 100)||44|
|US Adult Alternative Songs (Billboard)||29|
|US Digital Song Sales (Billboard)||9|
|US Hot Rock Songs (Billboard)||2|
|US Rock Digital Song Sales (Billboard)||1|
|US Rock Streaming Songs (Billboard)||2|
|Brazil (Pro-Música Brasil)||Gold||20,000*|
*sales figures based on certification alone
|Worldwide||February 18, 2017||Digital download, streaming||Polydor, Interscope|||
|United Kingdom||February 24, 2017||Contemporary hit radio||Polydor|||
|United States||March 28, 2017||Alternative radio||Interscope|||
|Various||September 15, 2017||10-inch vinyl||Polydor, Interscope|||
- Buy/stream "Love"