Keds is an American brand of plimsoll-style canvas shoes with rubber soles. Keds were introduced in 1916, and they became known as "sneakers" because the rubber soles allowed sneaking around silently. Lana Del Rey designed shoes for Keds Collective in 2009.
Fall 2009[]
In 2009, the brand reinvented itself with Keds Collective, a now-defunct program that invited up-and-coming creative talents to design their own line of shoes. It was announced on October 16, 2009, in a DN Journal article:[1]
- "Rob Grant dropped me a note today to say he would be there, but the main reason for his message was to let me know that his daughter, recording artist Elizabeth Grant (whom many T.R.A.F.F.I.C. veterans met at the Orlando show in 2008), has been chosen by Keds Shoes to serve as a spokesperson for a new line of celebrity shoes. Using her stage name, Lana Del Rey, Lizzy is featured in a new video that is a key part of the campaign. This very cool video features a clip from Lizzy's single "Yayo" that is also available at iTunes." – Ron Jackson, DN Journal editor & publisher
Del Rey designed a series of shoe models for the campaign:
Del Rey was photographed on August 26, 2009. The shoot was directed and photographed by John Carlucci, who also operated the camera for the promotional video. The photos show Del Rey with the shoes she designed.
Promotional video[]
Del Rey also starred in a promotional video for the campaign, which was officially uploaded online during November 2009. The video featured production, writing, and video editing by Scott M. Cohn, and directing, camera operation by John Carlucci and Dan Lubell.
References[]
- ↑ Jackson, Ron (October 16, 2009). "Final Agenda Released For This Month's T.R.A.F.F.I.C. Conference in New York + Additional News Tidbits to Tide You Over This Weekend". DN Journal. https://www.dnjournal.com/archive/lowdown/2009/dailyposts/20091016.htm. Retrieved August 25, 2025.