Del Rey first teased the lyrics of the song on March 5, 2018. She posted a snippet of the song on March 29, 2018 to her Instagram profile. After a while, she deleted the snippet from her Instagram profile. On September 11, 2018, the snippet was unarchived and was again available on her profile.
On October 6, 2018, Del Rey posted another snippet of the song on her Instagram profile, but was later archived. As of November 12, 2018, it has been restored. Del Rey shared an extended snippet on January 11, 2019 on Instagram.
On July 30, 2019, Shazam identified the song.
On January 11, 2019, Del Rey posted a snippet of the songs official music video on Instagram. It stars backup dancers Ashley Rodriguez and Alexandria Kaye, and was shot and directed by Chuck Grant. Scenes from this video were first used for the "Mariners Apartment Complex" and "Venice Bitch" music video.
- Getting high is a theme of many songs, such as "Born to Die", "High by the Beach" and "Us Against the World".
- Direct reference to "Serial Killer".
- Being crazy is referred to in many of Del Rey's songs such as "Cruel World" and "Ride".
- Being hurt is also a theme relevant in many songs such as "Ultraviolence" and "Body Electric".
- Hollywood and Vine is also mentioned in "Burning Desire".
- ↑ Lana Del Rey (@lanadelrey). Lana Del Rey teases new song "Happiness Is a Butterfly". (March 29, 2018). Instagram. [Accessed: March 30, 2018]
- ↑ Lana Del Rey (@lanadelrey). "Filmingwmysweethearts 💕". (October 6, 2018). Instagram. [Accessed: January 8, 2019]
- ↑ Lana Del Rey (@lanadelrey). "Norman Fucking Rockwell @yourgirlchuck @follow_ashley @missalexkaye". (January 11, 2019). Instagram. [Access date: January 11, 2019]