"Fuck It I Love You" is a song by Lana Del Rey from her upcoming sixth studio album Norman Fucking Rockwell.
Background
On July 26, 2019, Del Rey announced the song along with "The Greatest".[1]
Music video
Del Rey confirmed that the music video was directed by Rich Lee and that it is a double music video with "The Greatest".[1] It will star Brad Swanick.[2]