Lana Del Rey Wiki
Lana Del Rey Wiki

"Born to Die" (originally titled "Born 2 Die") is a song written by Lana Del Rey and Justin Parker, produced by Emile Haynie. The song serves as the second single and title track from Del Rey's first major-label studio album. It was officially released worldwide on December 30, 2011.

Background[]

The song's instrumental leaked on September 17, 2012, followed by its a cappella on September 29. The first demo of the song, produced by Justin Parker, was first posted to SoundCloud on July 25, 2011, but went undiscovered until September 29, 2012. The fifth demo of the song, produced by Emile Haynie, would then leak on December 5. A concept beat of the song produced by Haynie leaked alongside two other unused beats on October 20, 2015. "Born 2 Die", an early mix of the song featured on a French promotional CD, surfaced on August 14, 2016. On July 22, 2021, the third demo of the song, produced by Dan Carey, leaked. The original file of this demo, titled "Born_To_Die-rgh_mix-6sept", leaked on December 25. A fourth demo, also produced by Carey and referred to as the "alternate final mix", leaked on January 27, 2022. On December 24, 2024, the original file of the fourth demo, titled "born to die-dans", leaked alongside the original file of a second Justin Parker demo. This file leaked with the title "Born to Die 7".

Writing and inspiration[]

The song was written by Del Rey and Justin Parker after the success of "Video Games". On July 25, 2011, Del Rey posted lyrics from the song in a post on her now-defunct personal Facebook page.[1]

In an interview with Dazed, Parker stated that he and Del Rey connected as they shared a similar psychological approach to life. Parker said, "my philosophy is 'you only live once' and we just came up with the concept "born to die" in conversation one day. We were half-joking but it really started to resonate. Once you're born, the only certainty is dead".[2]

Lyrically, "Born to Die" tells a story of a troubled love and touches on themes prominently found in Del Rey's unreleased first acoustic album Sirens. That album introduced the mysterious character K, a past lover of Del Rey's who is either incarcerated or dead. In a 2012 video interview with NME, Del Rey noted that she thinks of "Video Games", "Born to Die", and "Blue Jeans" as a trilogy.[3] Fans have since dubbed the arc of songs as the "K Trilogy".

Composition[]

Musically, "Born to Die" is an apocalyptic down-tempo ballad with hip-hop influences. It was composed in the key of E minor and at a tempo of 86 beats per minute. It features similar instrumentation to "Video Games", but focuses more heavily on the hip-hop-influenced beat also featured in "Blue Jeans". The song features a sample of "Long Red (Live at Woodstock, Bethel, NY - August 1969)" by Mountain. The undistorted vocals of lead singer Leslie West are featured more prominently on the "Born 2 Die" early mix.

Critical reception[]

Following the release of the single, Robert Copsey of Digital Spy commented, "we thought it would be near-impossible for Lana to top the chilling 'Video Games', but her new cut – the title track from her forthcoming album – may just have out-haunted its predecessor."[4] Laura Snapes of NME considered the song to be not "quite as flooring as 'Video Games'",[5] while Entertainment Weekly contributor Grady Smith considered it a "beautifully dour tune".[6]

Priya Elan, also of NME, said the song "is a grower and whilst not as pitch perfect as 'Video Games', [is] pretty damn fine".[7] Aaron-Spencer Charles of Metro noted, "Lana Del Rey's "Born to Die" is a slow yet strong song...The calm tone of Del Rey's voice sets sad-love mood really well."[8] Reviewers from MusicOMH panned the song and Del Rey's career, arguing that it is "essentially 'Video Games' with percussion", and that "her (alleged) agents [have clearly] stumbled upon a formula with which they can (allegedly) print money and (allegedly) further consign Lana's secretive, (allegedly) real debut LP to the annals of history.".[9]

Use in media[]

The song is featured prominently in the trailer for the 2012 German film, Die Vermessung der Welt, directed by Detlev Buck,[10] as well as the trailer for the 2013 film Gimme Shelter, starring Vanessa Hudgens.[11] It also plays over the end credits of the 2014 Canadian film Mommy, directed by Xavier Dolan.[12] The song was used in promotional material for the 2014 season of New Zealand soap opera Shortland Sweet.[13]

Accolades[]

The music video for "Born to Die" was nominated for Best Art Direction and Best Cinematography at the 2012 MTV Video Music Awards. It was also nominated for Best Pop Video - International at the 2012 UK Music Video Awards, losing to herself, for "Blue Jeans".

Live performances[]

Del Rey first performed the song live at The Premises in London, England, on July 20, 2011. It has since been included on the set list for every one of her subsequent concert and festival tours. Alongside fellow Born to Die singles "Video Games", "Blue Jeans", and "Summertime Sadness", "Born to Die" has become one of Del Rey's most-performed songs.

Del Rey is often known to alter the lyrics of the chorus during live performances of the song, singing instead, "let me fuck you hard in the pouring rain".

The song was a part of a session recorded by Del Rey's live touring band in preparation for her Paradise Tour performances. The full rehearsal session, which featured Del Rey's pre-recorded vocals and were created with the intent of aiding the tour's videographer, leaked on October 15, 2020.

Music video[]

Music video Information
Lana_Del_Rey_-_Born_To_Die Released December 14, 2011
Length 4:46
Director Yoann Lemoine
Producer Emmanuel Reyé
Mourad Belkeddar
Filmed October 2011
Location Palace of Fontainebleau, France
Vevo views 655 million+ views
Music video Information
Born_to_Die_(Alternate_Music_Video) Released N/A
Length 4:40
Director Yoann Lemoine
Producer Emmanuel Reyé
Mourad Belkeddar
Filmed October 2011
Location Palace of Fontainebleau, France
Vevo views

Background[]

After feeling dissatisfied with the home production of the video for "Video Games", and with a budget given by her new label, Interscope, Del Rey shot the video for "Born to Die" in the royal Fontainebleau Palace in October 2011. In a 2012 interview with MTV, Del Rey would speak about the music video:[14]

"...I wrote a treatment for it called "The Lonely Queen", so that I would be in a setting that represented Heaven, sort of in like a remote castle in Romania. Walking through the halls flanked by tigers. And then she'd be flashing back to happier times in the arms of her love. And then Yoann Lemoine adapted that treatment and made it more doable. But I love that video. I really do. I can’t believe it turned out so beautifully. I spent a lot of time thinking about where I wanted it to go."

An alternate version of the music video surfaced in December 2019. A higher quality, unclipped version of the video surfaced in June 2024. This "censored" version was sent to European MTV/VH1 stations during 2012. It features some rearranged and cut scenes, while also featuring some unused scenes of Del Rey singing.

Description[]

The video depicts the "live fast, die young" mantra Del Rey used throughout her career. It begins with Del Rey embracing her lover - played by Bradley Soileau - with an American flag behind them. Del Rey is then shown in "Heaven", sitting on a throne with two tigers beside her. She is then met at the castle by her lover, and the two begin to kiss on the hood of, and inside, a vintage Ford Mustang. The two then drive through the night before crashing. Soileau is shown holding the bloody corpse of Del Rey while the car is aflame behind them. The music video features interlaced clips of Del Rey alone and with her lover in her castle.

The alternate music video does not end as tragically; instead, it closes with Del Rey walking down the palace hall toward a bright light.

Behind the scenes[]

Promotional photoshoot by Clement Jolin[]

Cross-references[]

Official versions[]

  • Album version – 4:46
    • A cappella version – 4:31
    • Instrumental version – 4:47
  • Single version – 4:08
  • Radio edit – 4:04[15]
    • Clean version – 4:04[16]
  • Demo beat – 2:25
  • Demo version 1 (produced by Justin Parker) – 4:21
  • Demo version 2 (produced by Justin Parker) – 4:22
  • Demo version 3 (produced by Dan Carey) – 4:22
  • Demo version 4 / Alternate final mix (produced by Dan Carey) – 4:28
  • Demo version 5 (produced by Emile Haynie) – 4:44
  • "Born 2 Die" early mix version – 4:49
  • Paradise Tour rehearsal session – 4:50

Official remixes[]

  • AlunaGeorge Remix – 3:12
  • Chad Valley Remix – 3:44
  • Clams Casino Remix – 3:07
  • Gemini Remix – 4:48
  • Gemini Remix - DJ Mix Edit – 4:42[17]
  • Gucci Vump Remix (also known as Guxxi Vump Remix) – 5:53
  • I Am A Camera Remix – 6:03[18]
  • Kris Di Angelis 'Love Below' Remix – 5:06[19]
  • Leo Zero Remix (Disco Dub Edit) – 7:33[20]
  • Lil Silva Remix – 4:52[21]
  • Marcus Intalex Remix – 5:42[22]
  • Moodymann Remix – 6:11[23]
  • Parrade Remix – 5:45
  • PDP / 13 Remix – 6:23
  • PDP / 13 Get High Dub – 6:22[24]
  • Woodkid & The Shoes Remix – 4:01

Commercial releases[]

Digital releases[]

Born to Die - Single
Label: Polydor, Interscope
Format: Digital download
Released: December 30, 2011
Barcode: N/A
Photography: Clement Jolin
Design: Unknown
# Name Time
1. "Born to Die"   4:45
United Kingdom; Born to Die - Single
Label: Polydor, Interscope
Format: Digital download
Released: January 22, 2012
Barcode: N/A
Photography: Clement Jolin
Design: Unknown
# Name Time
1. "Born to Die"   4:45
2. "Born to Die" (PDP / 13 Remix) 6:22
3. "Born to Die" (Woodkid & The Shoes Remix) 4:00
4. "Born to Die" (Clams Casino Remix) 3:07
United Kingdom; Born to Die (Gemini Remix) - Single
Label: Inspected Records
Format: Digital download
Released: April 23, 2012
Barcode: N/A
Photography: N/A
Design: Unknown
# Name Time
1. "Born to Die" (Gemini Remix) 4:48
United Kingdom; Lana Del Rey / Little Dragon - Born to Die / Little Man (Marcus Intalex Remixes)
Label: Soul:r
Format: Digital download
Released: May 28, 2012
Barcode: N/A
Photography: N/A
Design: Unknown
# Name Time
1. "Born to Die" (Marcus Intalex Remix) 5:42
2. "Little Man" (by Little Dragon) (Marcus Intalex Remix) 5:50

Physical releases[]

United Kingdom
Label: Polydor
Format: 7" picture disc vinyl in plastic sleeve
Released: January 23, 2012
Barcode: 0602527934914
Photography: Clement Jolin
Design: N/A
Side A
# Name Time
1. "Born to Die"   4:46
Side B
# Name Time
2. "Born to Die" (Woodkid & The Shoes Remix) 4:03
Germany, Austria, & Switzerland
Label: Vertigo
Format: CD in slim jewel case
Released: March 23, 2012
Barcode: 0602527971124
Photography: Clement Jolin
Design: Unknown
# Name Time
1. "Born to Die" (Album Version) 4:46
2. "Video Games" (Rainer Weichhold & Nick Olivetti Radio Edit) 3:50
Germany, Austria, & Switzerland; The Remix EP
Label: Vertigo
Format: CD in slim jewel case
Released: March 23, 2012
Barcode: 0602527971117
Photography: Clement Jolin
Design: Unknown
# Name Time
1. "Born to Die" (Album Version) 4:49
2. "Born to Die" (PDP / 13 Remix) 6:24
3. "Born to Die" (Woodkid & The Shoes Remix) 4:03
4. "Born to Die" (Parrade Remix) 5:47
5. "Born to Die" (Chad Valley Remix) 3:46
6. "Video Games" (Rainer Weichhold & Nick Olivetti Clubmix) 7:43
Germany, Austria, & Switzerland; The Remix EP
Label: Vertigo
Format: 12" white vinyl in cardsleeve
Released: March 23, 2012
Barcode: 0602527971131
Photography: N/A
Design: Unknown
Side A
# Name Time
1. "Born to Die" (Album Version) 4:49
2. "Born to Die" (PDP / 13 Remix) 6:24
Side B
# Name Time
3. "Born to Die" (Woodkid & The Shoes Remix) 4:03
4. "Born to Die" (Parrade Remix) 5:47
5. "Born to Die" (Chad Valley Remix) 3:46
United States; Born to Die (PDP / 13 Remix) / Blue Jeans (Penguin Prison Remix) Record Store Day Exclusive
Label: Polydor, Interscope
Format: 7" vinyl in cardsleeve
Released: April 21, 2012
Barcode: 0602527983318
Photography: Clement Jolin
Design: Unknown
Side A
# Name Time
1. "Born to Die" (PDP / 13 Remix) 6:21
Side B
# Name Time
2. "Blue Jeans" (Penguin Prison Remix) 5:34

Promotional releases[]

Born to Die CD by Polydor; United Kingdom[]

Born to Die CDr by Polydor; Finland[]

Born to Die CDr by Universal Music; Netherlands[]

Born to Die / Little Man (Marcus Intalex Remixes) 12" vinyl by Soul:R; United Kingdom[]

Born to Die / Little Man (Marcus Intalex Remixes) 12" vinyl repress by Soul:R; United Kingdom[]

Credits[]

Personnel[a]
  • Lana Del Rey – songwriting, vocals
  • Justin Parker – songwriting, vocal production
  • Emile Haynie – production, keyboards, drums
  • Larry Gold – strings arrangement, strings conducting
  • Steve Tirpak – strings assistance
  • Jeff Bhasker – guitar
  • Ken Lewis – additional vocal noises
  • Brent Kolatalo – additional recording
  • Dan Grech-Marguerat – mixing
  • Duncan Fuller – mixing assistance
  • John Davis – mastering
Technical
  • Published by EMI / Sony ATV (ASCAP)
  • Mastered at Metropolis Mastering, London, United Kingdom

Charts and certifications[]

Weekly charts[]

Chart (2012-2013) Peak
position
Australia (ARIA)[25] 34
Austria (Ö3 Austria Top 40)[26] 10
Belgium (Ultratop 50 Flanders)[27] 14
Belgium (Ultratop 50 Wallonia)[28] 10
Czech Republic (Rádio Top 100)[29] 45
Denmark (Tracklisten)[30] 7
Euro Digital Song Sales (Billboard)[31] 9
Euro Digital Tracks (Billboard)[32] 8
Finland (Suomen virallinen lista)[33] 13
France (SNEP)[34] 13
France Download (SNEP)[35] 10
Germany (Official German Charts)[36] 29
Iceland (Tonlist)[37] 3
Ireland (IRMA)[38] 6
Israel (Media Forest)[39] 8
Italy (FIMI)[40] 15
Netherlands (Single Top 100)[41] 89
Portugal (AFP)[42] 9
Scotland (OCC)[43] 10
Slovakia (Rádio Top 100)[44] 53
South Korea International Singles (Gaon)[45][citation needed] 98
Spain (PROMUSICAE)[46] 41
Sweden (Sverigetopplistan)[47] 59
Switzerland (Schweizer Hitparade)[48] 13
UK Digital Song Sales (Billboard)[49] 8
UK Singles (OCC)[50] 9
US Alternative Digital Song Sales (Billboard)[51] 21
US Dance Singles Sales (Billboard)[52] 4
US Rock Digital Song Sales (Billboard)[53] 31
Chart (2024) Peak
position
LyricFind US (Billboard)[54] 15

Year-end charts[]

Chart (2012) Position
Belgium (Ultratop Flanders)[55] 98
Belgium (Ultratop Wallonia)[56] 84
France (SNEP)[57] 97
Italy (FIMI)[58] 92
Poland (ZPAV)[59] 20
UK Singles (OCC)[60] 95

Certifications[]

Region Certification Certified units/sales
Australia (ARIA)[61] 2× Platinum 140,000
Brazil (Pro-Música Brasil)[62] Diamond 250,000
Canada (Music Canada)[63] Gold 40,000
Denmark (IFPI Danmark)[64] Platinum 90,000
Germany (BVMI)[65] Gold 150,000
Italy (FIMI)[66] Platinum 30,000
New Zealand (RMNZ)[67] Platinum 30,000
Spain (PROMUSICAE)[68] Gold 30,000
United Kingdom (BPI)[69] Platinum 600,000
United States (RIAA)[70] 3× Platinum 3,000,000

References[]

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  2. Myers, Owen (February 4, 2013). "Justin Parker". Dazed. https://www.dazeddigital.com/music/article/15544/1/justin-parker. Retrieved July 17, 2024.
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  15. ISRC: GBUM71111122
  16. ISRC: GBUM71111152
  17. ISRC: GBUM71202579
  18. ISRC: GBUM71200440
  19. ISRC: GBUM71111191
  20. ISRC: GBUM71111192
  21. ISRC: GBUM71200434
  22. ISRC: GBUM71111578
  23. ISRC: GBUM71205890
  24. ISRC: GBUM71111434
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  70. "American certifications – Lana Del Rey – Born to Die". Recording Industry Association of America. https://www.riaa.com/gold-platinum/?tab_active=default-award&ar=Lana+Del+Rey&ti=Born+to+Die&format=&type=#search_section. Retrieved March 17, 2024.

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