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"'''Blue Velvet'''" is a song written by Bernie Wayne and Lee Morris that was covered by Lana Del Rey. It is the fifth track on Del Rey's second major release ''[[Paradise (album)|Paradise]]'', and served as the first promotional single off the album, released on September 20, 2012. It was used in an advertising campaign for the clothing retailer [[H&M]].
  
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|Last single title = National Anthem
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==Cross-references==
  
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|This single image = BV_single.jpg
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*It could be argued that Del Rey chose to sing 'Blue Velvet' because of the film of the same name by David Lynch; the film features a desire for violence in relationships - something that appears throughout Del Rey's songs, such as "[[Heavy Hitter (song)|Heavy Hitter]]" and "[[Ultraviolence (song)|Ultraviolence]]". Frank often refers to himself as '[[Yayo (song)|Daddy]]' and Dorothy as '[[Yayo (song)|Mommy]]' while he beats her, and Dorothy asks Jeffrey if he is a '[[Behind Closed Doors (song)|bad boy]]' and promises she will do '[[Playing Dangerous (song)|anything]]' he wants. References to Lynch's work are also found in "[[JFK (song)|JFK]]" and "[[Carmen (song)|Carmen]]".
  
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|This single link = Blue Velvet (song)
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*Velvet is also mentioned in "[[This Is What Makes Us Girls (song)|This Is What Makes Us Girls]]", “[[Fake Diamond (song)|Fake Diamond]]”, and “[[Velvet Crowbar (song)|Velvet Crowbar]]”
  
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|Next single link = Ride (song)
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|Next single title = Ride
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}}"'''Blue Velvet'''" is a song written by Bernie Wayne and Lee Morris that was covered by [[Lana Del Rey]]. It is the fifth track on Del Rey's second major-label release ''[[Paradise (album)|Paradise]]'', and served as the first promotional single off the album, released on [[2012/September#September 20|September 20, 2012]]. It was used in an advertising campaign for the clothing retailer [[H&M]].
  +
 
==Critical reception==
  
==Critical reception==
 
''Rolling Stone'' called Del Rey's cover "doleful".<ref>http://www.rollingstone.com/music/blogs/thread-count/lana-del-rey-debuts-lynchian-h-m-commercial-20120917</ref> Carl Williot of Idolator dubbed Del Rey's cover, "beautifully languorous and dreary (though [it] is replete with her go-to swell of strings and grainy programmed beats).<ref>http://idolator.com/6910222/lana-del-rey-blue-velvet-cover-listen</ref> Jenna Hally Rubenstein, writing for MTV, called the commercial and vocals, "moody, totally broody", playfully adding, "what would a Lana Del Rey campaign be if it didn't make you feel a tad depressed?" In the video, Rubenstein said Del Rey was a "ridiculous beauty" sporting a Brigitte Bardot–inspired look, which she added, not every singer can pull off.<ref>http://buzzworthy.mtv.com/2012/09/17/lana-del-rey-hm-video/</ref> ''People'' said the video was dramatic, intriguing, unique, and played off the moody, vintage Hollywoodimage of the retro-inspired starlet. Appropriately, they wrote, the video had film noir elements.<ref>http://stylenews.peoplestylewatch.com/2012/09/14/lana-del-rey-hm-campaign-video/</ref> Specifically, it was compared to the neo-noir film, ''Mulholland Drive''as well as the film ''Blue Velvet'' itself. In an interview with Artinfo, David Lynch spoke out about Del Rey's cover:
  
''Rolling Stone'' called Del Rey's cover "doleful".<ref>http://www.rollingstone.com/music/blogs/thread-count/lana-del-rey-debuts-lynchian-h-m-commercial-20120917</ref> Carl Williot of Idolator dubbed Del Rey's cover, "beautifully languorous and dreary (though [it] is replete with her go-to swell of strings and grainy programmed beats).<ref>http://idolator.com/6910222/lana-del-rey-blue-velvet-cover-listen</ref> Jenna Hally Rubenstein, writing for MTV, called the commercial and vocals, "moody, totally broody", playfully adding, "what would a Lana Del Rey campaign be if it didn't make you feel a tad depressed?" In the video, Rubenstein said Del Rey was a "ridiculous beauty" sporting a Brigitte Bardot–inspired look, which she added, not every singer can pull off.<ref>http://buzzworthy.mtv.com/2012/09/17/lana-del-rey-hm-video/</ref> ''People'' said the video was dramatic, intriguing, unique, and played off the moody, vintage Hollywoodimage of the retro-inspired starlet. Appropriately, they wrote, the video had film noir elements.<ref>http://stylenews.peoplestylewatch.com/2012/09/14/lana-del-rey-hm-campaign-video/</ref> Specifically, it was compared to the neo-noir film, ''Mulholland Drive''as well as the film ''Blue Velvet'' itself. In an interview with Artinfo, David Lynch spoke out about Del Rey's cover:
   
 
<nowiki>''Lana Del Rey, she's got some fantastic charisma and – this is a very interesting thing – it's like she's born out of another time. She's got something that's very appealing to people. And I didn't know she was influenced by me!''</nowiki><ref>http://www.artinfo.com/news/story/814154/lana-del-rey-to-channel-david-lynch%E2%80%99s-%E2%80%9Cblue-velvet%E2%80%9D-as-the-face-of-hms-new-global-campaign</ref><ref>http://www.nme.com/news/lana-del-rey/66128</ref>
  
<nowiki>''Lana Del Rey, she's got some fantastic charisma and – this is a very interesting thing – it's like she's born out of another time. She's got something that's very appealing to people. And I didn't know she was influenced by me!''</nowiki><ref>http://www.artinfo.com/news/story/814154/lana-del-rey-to-channel-david-lynch%E2%80%99s-%E2%80%9Cblue-velvet%E2%80%9D-as-the-face-of-hms-new-global-campaign</ref><ref>http://www.nme.com/news/lana-del-rey/66128</ref>
  +
  ⚫
== Cross-references ==
  ⚫
* It could be argued that Del Rey chose to sing 'Blue Velvet' because of the film of the same name by David Lynch; the film features a desire for violence in relationships - something that appears throughout Del Rey's songs, such as "[[Heavy Hitter (song)|Heavy Hitter]]" and "[[Ultraviolence (song)|Ultraviolence]]". Frank often refers to himself as '[[Yayo (song)|Daddy]]' and Dorothy as '[[Yayo (song)|Mommy]]' while he beats her, and Dorothy asks Jeffrey if he is a '[[Behind Closed Doors (song)|bad boy]]' and promises she will do '[[Playing Dangerous (song)|anything]]' he wants. References to Lynch's work are also found in "[[JFK (song)|JFK]]" and "[[Carmen (song)|Carmen]]".
  ⚫
* Velvet is also referenced in "[[This Is What Makes Us Girls (song)|This Is What Makes Us Girls]]", "[[Fake Diamond (song)|Fake Diamond]]" and "[[Velvet Crowbar (song)|Velvet Crowbar]]".
   
 
==Music video==
  
==Music video==
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==== Background and description====
  
==== Background and description====
−
On September 19, the music video, which serves as a commercial for the H&M 2012 Autumn Collection as well, for "Blue Velvet" was released through H&M. In the video, direted by Johan Renck, Del Rey is singing the song in a low-lit room before an audience of pallid people, playing an Americana lounge singer dressed in a pink mohair sweater, She is then hypnotized. Three women dressed identically to Del Rey sit on a couch and watch her coldly. At the end of the video, a little man walks into the room, pulls out the plug for Del Rey's microphone, silencing her. A behind the scenes video was filmed and posted to H&M's official YouTube channel.
 +
On [[2012/September#September 19|September 19, 2012]] the music video, which serves as a commercial for the [[H&M]] 2012 Fall Collection as well, for "Blue Velvet" was released through H&M. In the video, directed by Johan Renck, Del Rey is singing the song in a low-lit room before an audience of pallid people, playing an Americana lounge singer dressed in a pink mohair sweater, she is then hypnotized. Three women dressed identically to Del Rey sit on a couch and watch her coldly. At the end of the video, a little man walks into the room, pulls out the plug for Del Rey's microphone, silencing her. A behind the scenes video was filmed and posted to H&M's official YouTube channel.
   
 
==== Behind the scenes ====
  
==== Behind the scenes ====
   
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[[File:On set with Lana Del Rey - H&M Life-0|thumb|330px|none]]
  
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|gcode = None
  
|gcode = None
 
|gdesign = Unknown}}
  
|gdesign = Unknown}}
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{{tracklist
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|collapsed = yes
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|title1 = Blue Velvet
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|length1 = 2:38}}
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=== Physical release ===
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;'''Blue Velvet picture disc'''
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"Blue Velvet" was released in picture disc 7-inch vinyl format, which was exclusively included in the ''Born to Die - Paradise Edition'' box set.
  +
  +
{{Template:Discobox
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|image = BV_Vinyl.jpg
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|glabel = Interscope Records
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|gformat = 7 inch Picture Disc vinyl in plastic sleeve
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|gdate = November 12, 2012
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|gphotog = Inez and Vinoodh
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|gcode = 00602537189342
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|gdesign = Unknown}}
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{{tracklist
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|collapsed = yes
  +
|title1 = Blue Velvet
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|length1 = 2:38
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|title2 = Blue Velvet
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|note2 = Penguin Prison Remix
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|length2 = 5:02}}
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<gallery spacing="small" widths="100" orientation="square">
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BV4.jpg|<small>Side A with tag</small>
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BV5.jpg|<small>Side B</small>
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</gallery>
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;'''Blue Velvet 7" inch vinyl (France)'''
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"Blue Velvet" was released in 7-inch vinyl format, which was exclusively included in ''[[The Singles (compilation)|The Singles]]'' box set.
  +
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{{Template:Discobox
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|image = TS11.jpg
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|glabel = Polydor Records
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|gformat = 7-inch vinyl
  +
|gdate = December 4, 2012
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|gphotog = Inez and Vinoodh
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|gcode = 602537229307
  +
|gdesign = Unknown}}
  +
{{tracklist
  +
|collapsed = yes
  +
|title1 = Blue Velvet
  +
|length1 = 2:38
  +
|title2 = Blue Velvet
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|note2 = Penguin Prison Remix
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|length2 = 5:02}}
  +
  +
<gallery spacing="small" widths="100" orientation="square">
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TS11.jpg|<small>Front cover</small>
  +
TS12.jpg|<small>Back cover</small>
  +
TS13.jpg|<small>Side A</small>
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TS14.jpg|<small>Side B</small>
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</gallery>
  +
  +
==[[List of remixes|Official remixes]]==
  +
*Clasixx Remix — 5:03
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*Lindstrøm Remix — 9:27
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*[[Penguin Prison]] Remix — 5:02
  +
  +
==Promotional releases==
  +
{{BVPromo}}
  +
  +
==Credits==
  +
'''Personnel'''
  +
* Lee Morris — songwriting
  +
* Bernie Wayne — songwriting
  +
* Lana Del Rey — vocals
  +
* Emile Haynie — production
  +
* Larry Gold — strings arrangment
  +
* The Larry Gold Orchestra — strings
  +
* John Davis — mastering
  +
* Tom Elmhirst — mixing
  +
* Ben Baptie — assistant mixing
  +
* Spencer Bugess Junior — assistant engineering
  +
'''Technical'''
  +
* Mastered at Metropolis Mastering, London
  +
  +
==Charts==
  +
{| class="wikitable sortable plainrowheaders" style="text-align:center"
  +
|-
  +
! scope="col" | Chart (2012)
  +
! scope="col" | Peak<br />position
  +
|-
  +
!Austria (Ö3 Austria Top 40)<ref>http://www.austriancharts.at/showitem.asp?interpret=Lana+Del+Rey&titel=Blue+Velvet&cat=s</ref>
  +
|40
  +
|-
  +
!France (SNEP)<ref>http://www.lescharts.com/showitem.asp?interpret=Lana+Del+Rey&titel=Blue+Velvet&cat=s</ref>
  +
|40
  +
|-
  +
!Germany (Official German Charts)<ref>http://musicline.de/de/chartverfolgung_summary/artist/Lana+Del+Rey/?type=single</ref>
  +
|49
  +
|-
  +
!Spain (PROMUSICAE)<ref>http://www.spanishcharts.com/showitem.asp?interpret=Lana+Del+Rey&titel=Blue+Velvet&cat=s</ref>
  +
|44
  +
|-
  +
!Switzerland (Schweizer Hitparade)<ref>http://www.swisscharts.com/showitem.asp?interpret=Lana+Del+Rey&titel=Blue+Velvet&cat=s</ref>
  +
|42
  +
|-
  +
!UK Singles (Official Charts Company)<ref>http://www.officialcharts.com/archive-chart/_/1/2012-09-09/</ref>
  +
|60
  ⚫
|}
  +
  +
== References ==
  +
{{Reflist}}
  +
{{Navbox album Paradise}}
  +
[[Category:Songs]]
  +
[[Category:Released songs]]
  +
[[Category:Paradise songs]]
  +
[[Category:Covers]]
  +
[[Category:Singles]]
  +
[[Category:Paradise singles]]
  +
[[Category:Promotional singles]]
  +
[[Category:Paradise promotional singles]]
  +
[[Category:Music videos]]
  +
[[Category:Paradise music videos]]
  +
[[Category:Paradise Tour songs]]

Revision as of 20:33, 7 August 2019

"Blue Velvet" is a song written by Bernie Wayne and Lee Morris that was covered by Lana Del Rey. It is the fifth track on Del Rey's second major-label release Paradise, and served as the first promotional single off the album, released on September 20, 2012. It was used in an advertising campaign for the clothing retailer H&M.

Critical reception

Rolling Stone called Del Rey's cover "doleful".[1] Carl Williot of Idolator dubbed Del Rey's cover, "beautifully languorous and dreary (though [it] is replete with her go-to swell of strings and grainy programmed beats).[2] Jenna Hally Rubenstein, writing for MTV, called the commercial and vocals, "moody, totally broody", playfully adding, "what would a Lana Del Rey campaign be if it didn't make you feel a tad depressed?" In the video, Rubenstein said Del Rey was a "ridiculous beauty" sporting a Brigitte Bardot–inspired look, which she added, not every singer can pull off.[3] People said the video was dramatic, intriguing, unique, and played off the moody, vintage Hollywoodimage of the retro-inspired starlet. Appropriately, they wrote, the video had film noir elements.[4] Specifically, it was compared to the neo-noir film, Mulholland Driveas well as the film Blue Velvet itself. In an interview with Artinfo, David Lynch spoke out about Del Rey's cover:

''Lana Del Rey, she's got some fantastic charisma and – this is a very interesting thing – it's like she's born out of another time. She's got something that's very appealing to people. And I didn't know she was influenced by me!''[5][6]

Cross-references

  • It could be argued that Del Rey chose to sing 'Blue Velvet' because of the film of the same name by David Lynch; the film features a desire for violence in relationships - something that appears throughout Del Rey's songs, such as "Heavy Hitter" and "Ultraviolence". Frank often refers to himself as 'Daddy' and Dorothy as 'Mommy' while he beats her, and Dorothy asks Jeffrey if he is a 'bad boy' and promises she will do 'anything' he wants. References to Lynch's work are also found in "JFK" and "Carmen".
  • Velvet is also referenced in "This Is What Makes Us Girls", "Fake Diamond" and "Velvet Crowbar".

Music video

Music video Information
Blue_Velvet_(H&M_commercial) Released September 19, 2012
Length 2:01
Director Johan Renck
Producer
Filmed 2012
Location
Vevo views N/A

Background and description

On September 19, 2012 the music video, which serves as a commercial for the H&M 2012 Fall Collection as well, for "Blue Velvet" was released through H&M. In the video, directed by Johan Renck, Del Rey is singing the song in a low-lit room before an audience of pallid people, playing an Americana lounge singer dressed in a pink mohair sweater, she is then hypnotized. Three women dressed identically to Del Rey sit on a couch and watch her coldly. At the end of the video, a little man walks into the room, pulls out the plug for Del Rey's microphone, silencing her. A behind the scenes video was filmed and posted to H&M's official YouTube channel.

Behind the scenes

On_set_with_Lana_Del_Rey_-_H&M_Life-0

On set with Lana Del Rey - H&M Life-0












Lyrics

She wore blue velvet
Bluer than velvet was the night
Softer than satin was the light
From the stars

She wore blue velvet
Bluer than velvet were here eyes
Warmer than May her tender sighs
Love was ours

Ours a love I held tightly
Feeling the rapture grow
Like a flame burning brightly
But when she left, gone was the glow of

Blue velvet
But in my heart there'll always be
Precious and warm a memory through the years
And I can still see blue velvet through my tears

Comercial release

Digital release

Blue Velvet - Single
BV single Label: Interscope Records
Format: Digital
Released: September 20, 2012
Barcode: None
Photography: None
Design: Unknown

Physical release

Blue Velvet picture disc

"Blue Velvet" was released in picture disc 7-inch vinyl format, which was exclusively included in the Born to Die - Paradise Edition box set.

BV Vinyl Label: Interscope Records
Format: 7 inch Picture Disc vinyl in plastic sleeve
Released: November 12, 2012
Barcode: 00602537189342
Photography: Inez and Vinoodh
Design: Unknown
Blue Velvet 7" inch vinyl (France)

"Blue Velvet" was released in 7-inch vinyl format, which was exclusively included in The Singles box set.

TS11 Label: Polydor Records
Format: 7-inch vinyl
Released: December 4, 2012
Barcode: 602537229307
Photography: Inez and Vinoodh
Design: Unknown

Official remixes

  • Clasixx Remix — 5:03
  • Lindstrøm Remix — 9:27
  • Penguin Prison Remix — 5:02

Promotional releases

Blue Velvet CD by Polydor Ltd. (UK) and Interscope Records in UK & US

Credits

Personnel

  • Lee Morris — songwriting
  • Bernie Wayne — songwriting
  • Lana Del Rey — vocals
  • Emile Haynie — production
  • Larry Gold — strings arrangment
  • The Larry Gold Orchestra — strings
  • John Davis — mastering
  • Tom Elmhirst — mixing
  • Ben Baptie — assistant mixing
  • Spencer Bugess Junior — assistant engineering

Technical

  • Mastered at Metropolis Mastering, London

Charts

Chart (2012) Peak
position
Austria (Ö3 Austria Top 40)[7] 40
France (SNEP)[8] 40
Germany (Official German Charts)[9] 49
Spain (PROMUSICAE)[10] 44
Switzerland (Schweizer Hitparade)[11] 42
UK Singles (Official Charts Company)[12] 60

References

  1. ↑ http://www.rollingstone.com/music/blogs/thread-count/lana-del-rey-debuts-lynchian-h-m-commercial-20120917
  2. ↑ http://idolator.com/6910222/lana-del-rey-blue-velvet-cover-listen
  3. ↑ http://buzzworthy.mtv.com/2012/09/17/lana-del-rey-hm-video/
  4. ↑ http://stylenews.peoplestylewatch.com/2012/09/14/lana-del-rey-hm-campaign-video/
  5. ↑ http://www.artinfo.com/news/story/814154/lana-del-rey-to-channel-david-lynch%E2%80%99s-%E2%80%9Cblue-velvet%E2%80%9D-as-the-face-of-hms-new-global-campaign
  6. ↑ http://www.nme.com/news/lana-del-rey/66128
  7. ↑ http://www.austriancharts.at/showitem.asp?interpret=Lana+Del+Rey&titel=Blue+Velvet&cat=s
  8. ↑ http://www.lescharts.com/showitem.asp?interpret=Lana+Del+Rey&titel=Blue+Velvet&cat=s
  9. ↑ http://musicline.de/de/chartverfolgung_summary/artist/Lana+Del+Rey/?type=single
  10. ↑ http://www.spanishcharts.com/showitem.asp?interpret=Lana+Del+Rey&titel=Blue+Velvet&cat=s
  11. ↑ http://www.swisscharts.com/showitem.asp?interpret=Lana+Del+Rey&titel=Blue+Velvet&cat=s
  12. ↑ http://www.officialcharts.com/archive-chart/_/1/2012-09-09/
Plogo 2

"Ride"
"American"
"Cola"
"Body Electric"

"Blue Velvet"
"Gods & Monsters"
"Yayo"
"Bel Air"

Bonus tracks:
"Burning Desire"

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