Lana Del Rey Wiki
Lana Del Rey Wiki

"Blue Velvet" is a song written by Bernie Wayne and Lee Morris that was covered by Lana Del Rey. It is the fifth track on Del Rey's second major-label release Paradise, and served as the first promotional single off the album, released on September 20, 2012. It was used in an advertising campaign for the clothing retailer H&M.

Critical reception[]

Rolling Stone called Del Rey's cover "doleful".[1] Carl Williot of Idolator dubbed Del Rey's cover, "beautifully languorous and dreary (though [it] is replete with her go-to swell of strings and grainy programmed beats).[2] Jenna Hally Rubenstein, writing for MTV, called the commercial and vocals, "moody, totally broody", playfully adding, "what would a Lana Del Rey campaign be if it didn't make you feel a tad depressed?" In the video, Rubenstein said Del Rey was a "ridiculous beauty" sporting a Brigitte Bardot–inspired look, which she added, not every singer can pull off.[3] People said the video was dramatic, intriguing, unique, and played off the moody, vintage Hollywood image of the retro-inspired starlet. Appropriately, they wrote, the video had film noir elements.[4] Specifically, it was compared to the neo-noir film, Mulholland Drive as well as the film Blue Velvet itself. In an interview with Artinfo, David Lynch spoke out about Del Rey's cover:

"Lana Del Rey, she's got some fantastic charisma and – this is a very interesting thing – it's like she's born out of another time. She's got something that's very appealing to people. And I didn't know she was influenced by me!"[5][6]

Music video[]

Music video Information
Blue_Velvet_(H&M_commercial) Released September 19, 2012
Length 2:01
Director Johan Renck
Filmed 2012
Vevo views N/A

Background and description[]

On September 19, 2012, the music video, which serves as a commercial for the H&M 2012 Fall Collection as well, for "Blue Velvet" was released through H&M. In the video, directed by Johan Renck, Del Rey is singing the song in a low-lit room before an audience of pallid people, playing an Americana lounge singer dressed in a pink mohair sweater, she is then hypnotized. Three women dressed identically to Del Rey sit on a couch and watch her coldly. At the end of the video, a little man walks into the room, pulls out the plug for Del Rey's microphone, silencing her. A behind the scenes video was filmed and posted to H&M's official YouTube channel.

Behind the scenes[]


  • It could be argued that Del Rey chose to sing "Blue Velvet" because of the film of the same name by David Lynch; the film features a desire for violence in relationships - something that appears throughout Del Rey's songs, such as "Heavy Hitter" and "Ultraviolence". Frank often refers to himself as "Daddy" and Dorothy as "Mommy" while he beats her, and Dorothy asks Jeffrey if he is a "bad boy" and promises she will do 'anything' he wants. References to Lynch's work are also found in "JFK" and "Carmen".
  • Velvet is also referenced in "This Is What Makes Us Girls", "Fake Diamond" and "Velvet Crowbar".


She wore blue velvet
Bluer than velvet was the night
Softer than satin was the light
From the stars

She wore blue velvet
Bluer than velvet were her eyes
Warmer than May her tender sighs
Love was ours

Ours a love I held tightly
Feeling the rapture grow
Like a flame burning brightly
But when she left, gone was the glow

Of blue velvet
But in my heart there'll always be
Precious and warm, a memory
Through the years
And I still can see blue velvet through my tears

Commercial release[]

Digital release[]

Blue Velvet - Single
BV single Label: Interscope Records
Format: Digital
Released: September 20, 2012
Barcode: None
Photography: None
Design: Unknown

Physical release[]

Blue Velvet picture disc

"Blue Velvet" was released in picture disc 7-inch vinyl format, which was exclusively included in the Born to Die - Paradise Edition box set.

BV Vinyl Label: Interscope Records
Format: 7 inch Picture Disc vinyl in plastic sleeve
Released: November 12, 2012
Barcode: 00602537189342
Photography: Inez and Vinoodh
Design: Unknown
Blue Velvet 7" inch vinyl (France)

"Blue Velvet" was released in 7-inch vinyl format, which was exclusively included in The Singles box set.

TS11 Label: Polydor Records
Format: 7-inch vinyl
Released: December 4, 2012
Barcode: 602537229307
Photography: Inez and Vinoodh
Design: Unknown

Official remixes[]

  • Clasixx Remix — 5:03
  • Lindstrøm Remix — 9:27
  • Penguin Prison Remix — 5:02

Promotional releases[]

Blue Velvet CD by Polydor Ltd. (UK) and Interscope Records in UK & US[]



  • Lee Morris — songwriting
  • Bernie Wayne — songwriting
  • Lana Del Rey — vocals
  • Emile Haynie — production
  • Larry Gold — strings arrangement
  • The Larry Gold Orchestra — strings
  • John Davis — mastering
  • Tom Elmhirst — mixing
  • Ben Baptie — assistant mixing
  • Spencer Bugess Junior — assistant engineering


  • Mastered at Metropolis Mastering, London


Chart (2012) Peak
Austria (Ö3 Austria Top 40)[7] 40
France (SNEP)[8] 40
Germany (Official German Charts)[9] 49
Spain (PROMUSICAE)[10] 44
Switzerland (Schweizer Hitparade)[11] 42
UK Singles (OCC)[12] 60


  1. Nika, Colleen (September 17, 2012). "Lana Del Rey Debuts Lynchian H&M Commercial". Rolling Stone. Retrieved July 11, 2023.
  2. Williott, Carl (September 17, 2012). "Lana Del Rey’s Dreary “Blue Velvet” Cover: Hear It In Full". Idolator. Retrieved July 11, 2023.
  3. Rubenstein, Jenna Hally (September 17, 2012). "Watch Lana Del Rey Cover 'Blue Velvet' For H&M (VIDEO)". Buzzworthy. Archived from the original on October 25, 2014. Retrieved July 11, 2023.
  4. "Lana Del Rey for H&M Campaign – Style News -". People. September 14, 2012. Archived from the original on March 3, 2016. Retrieved July 11, 2023.
  5. Freeman, Nate (July 17, 2012). "Lana Del Rey to Channel David Lynch’s “Blue Velvet” as the Face of H&M;'s New Global Campaign". Artinfo. Archived from the original on July 20, 2012.
  6. "Watch Lana Del Rey cover ‘Blue Velvet’ for H&M commercial". NME. September 16, 2012. Retrieved February 22, 2024.
  7. "Lana Del Rey – Blue Velvet" (in German). Ö3 Austria Top 40. Retrieved February 22, 2024.
  8. "Lana Del Rey – Blue Velvet" (in French). Les classement single. Retrieved February 22, 2024.
  9. "Lana Del Rey – Blue Velvet" (in German). GfK Entertainment charts. Retrieved February 22, 2024.
  10. "Lana Del Rey – Blue Velvet" Canciones Top 50. Retrieved February 22, 2024.
  11. "Lana Del Rey – Blue Velvet". Swiss Singles Chart. Retrieved February 22, 2024.
  12. "Official Singles Chart Top 100". Official Charts Company. Retrieved February 22, 2024.

Plogo 2

"Body Electric"

"Blue Velvet"
"Gods & Monsters"
"Bel Air"

Bonus tracks:
"Burning Desire"